Pointing at a sign isn’t a difficult task, but it’s a necessary one for the conductors in the New York City subway stations. They are required to point at a black and white striped sign at each stop to prove they are paying attention. Most have been driving so long that it has become just something they do without thinking twice.
So how do you make them appreciate that job just a little more? You make a sign below the striped one that says, “Point here if you’re dead sexy.”
The creative efforts behind the Yosef Lerner YouTube channel have found a way to make the simplest task just a little more enjoyable with their video “The New York Subway Signs Experiment.” Take the time to watch it, I guarantee you’ll be smiling ear to ear by the end of video, because sometimes all it takes is the smallest gesture to make someone’s day.