Scary is sexier than ever!
Despite being in its ninth season, the CW hit Supernatural is seeing its biggest ratings in years, leaving the show’s adoring and ever faithful fans both happy and hopeful for their little series that could. But it also begs the question, why the sudden surge of viewers?
Part of the ratings growth has to do with the CW network’s choice to move Supernatural to Tuesdays at 9 p.m. with a lead in from its newest venture The Originals. Tuesday time slots are to Fridays like the star quarterback is to the quiet kid who sits in the corner and eats glue. They’re there, but you try not to think about them. Well, Supernatural buffed up during it’s Friday Night Death Slot in Season 6 and has managed to not only make the team, but become one of the networks top players with its Tuesday move, undoubtedly catching the interest of some of The Originals viewers.
Another big help to the show? Social media. Showrunner Jeremy Carver told E!Online that Supernatural has such a huge presence online because of its doting fanbase that “other folks are catching that level of excitement and it’s really, really exciting.” Every new episode sparks a wave of worldwide trending topics and tweet conversations on Twitter, excited Facebook status updates and so many live bloggers on Tumblr that the site pretty much belongs to the series on Tuesdays. And Wednesdays.
Pretty much any day that ends in “-y.”
And speaking of the fans, you’ve found the number one reason why Supernatural continues to defy the expectations of everyone. There’s quite a bit of in-house arguments when it comes to the fandom, a fact that absolutely no one would deny, but it’s also a group of people who show complete devotion and adoration to the series. And their enthusiasm is contagious. Gifs on Tumblr spark conversations and curiosities (“Wait, you all actually like Lucifer?!”), the fans show talents ranging from art to music to written word all centered around the show and they are (mostly) dedicated to doing good in the world through donations and charities. Don’t believe me? Just go here for a few examples of what the Supernatural fans have come together to do.
“It’s really a testament to the incredible fans that we have, and I think, I mean, my only guess is that their enthusiasm is starting to have an effect on other folks, because it appears new people have been checking it out,” Carver said.
Who wouldn’t want to be a part of something amazing like that?