Just in time for the holidays, pop sensation Beyoncé surprised us all by releasing her fifth solo studio album featuring 14 all new tracks and a whopping 17 new music videos! Knowles shocked us all by releasing the album without the pomp and circumstance or publicity and anticipation that typically comes standard when a chart topping, Grammy award winning music sensation releases a new work. She wanted to release the album in a way that had never been done before in order to connect more directly with her fans.
Beyoncé announced the album on Friday and it was immediately made available worldwide exclusively on iTunes. This was done deliberately in order to let her fans hear the music first and form their own opinions about it before any critics had their say. Beyoncé said in a statement:
There’s so much that gets between the music, the artist and the fans…I felt like I didn’t want anybody to give the message when my record is coming out.”
Being a huge fan of Beyoncé myself, I must admit that I have been patiently anticipating the release of her next album and when I heard that she cunningly released not only a brand-new album, but also her first visual album, I ran to my computer and downloaded it immediately. So far, it is well worth it! The album has a roster of celeb collaborations a mile long, including Justin Timberlake, Pharrell Williams, Drake, Frank Ocean, both of her fellow Destiny’s Child members Kelly Rowland and Michelle Williams, and of course, her husband Jay-Z. As if that weren’t enough to please the most die hard Beyoncé fans, or fans of music in general, there are 17 visually stunning music videos that stretch out amid an international backdrop of Paris, Sydney, New York and Rio de Janeiro; passport not required. Many of the shots were actually made during her “Mrs. Carter Show World Tour.” Proving there is little that she cannot do, Knowles even co-directed four of the videos, including “Blue,” which features her and Jay-Z’s baby Blue Ivy, born January 2012. Explaining the visual components of her album, Beyoncé said in a statement:
When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they are all connected to the music.”
Well, it seems as though Santa did get my Christmas list this year, and with the release of Beyoncé’s self-titled visual album, there is one thing he can cross of my list! For anyone else looking for the perfect gift for the ultimate Mrs. Carter fan, the physical copies of the album in and CD and DVD format will be available in time for the holidays. But if you simply cannot wait, download it immediately on iTunes!